Learn & Profit...from the World's Worst Online Marketing
Butthead Advertiser “Calls Out” Potential Customers? I Think Not.
The Advice
Do not patronize or “call out” your visitors like this butthead advertiser did.
Why?
Oh brother. This one scrapes the bottom. Just when I think I’ve seen the worst, it’s gets even worse. That’s why Online Marketing Hell can never go out of business. Too much subject matter out there.
So I was engaged in one of […]
Autoresponder Stalking
The Advice
Choose your autoresponder e-mails carefully: the patience of readers is extremely limited.
Why?
Even though it’s the policy here at OMH not to attack people but campaigns, it’s a bit hard to show this example without showing who (#1) initiated it. Thus the caveat that the following is a hellacious autoresponder procedure I see perpetuated day in, […]
SEO Gone Wild - Text in a .Jpeg?
The Advice
Text should be html; never in an image.
Why?
Reseaching dipsh*t domains this afternoon, I ran into one, Esolutions.com. Let’s leave the domain lunacy aside for today. Instead, look at what I saw.
The content looked…fuzzy. I thought, “What’s going on here? Is my monitor going bad?
No, I hover the text and see…
All Text is in the Image
Yes, they […]
Half a Million Pageviews - And Not a Clue
The Advice
Bloggers and site owners with traffic: realize your potential.
Why?
Whenever I see a site owner or blogger who is clueless about the potential of his/her property, I feel like fallling down and weeping. Not for them! For me - I wish I were them. Unlike you or I, people who don’t spend all their waking […]
AdWords Keyword Bracket Insanity for Google Payload Affiliate
The Advice
In AdWords, square brackets [ …] mean exact match and do not go in the title.
Why?
Google Payload is a piece of sh*t 97 page e-book that purportedly tells you how to conduct traffic arbitrage on third-tier PPCs. But that’s for another day.
Keyword Brackets (#1)
What’s this all about? Whenever I see this I can only […]
SEO Totally Ignored by Top Domain - Why?
The Advice
Remember basic SEO - title tags, descriptive URLs, and content.
Why?
It is surprising to find an awesomely cool domain like Knife.com (#1) with less-than-awesome SEO/SEM practices. Located in Woodinville, WA, just down the road “a piece” from me, Knife.com is plagued with problems that are so easily fixable.
No Titles
The most shocking thing: click on any […]
Build a Niche Store - No, BANS Itself is Down
The Advice
Do your homework before slamming someone.
Why?
Previously, I posted that a braindead affiliate promoting Build a Niche Store has mistakenly sent traffic to a dead domain of her or hers.
Turns out I should have done my homework a little better…
If I have investigated just a bit further, I would have found that Build a Niche […]
Build a Niche Store Profits Gone? “Account Suspended”
The Advice
Watch your PPC every day - like a hawk. And pay your hosting bills, too.
Why?
Build a Niche Store is one of my favorite pieces of software that I unfortunately have no time to ever play with. It lets you build Ebay affiliate stores and automatically populate them with products. BANS has a great affiliate […]
Satellite TV for PC Niche is Dead, Dead, Dead
Advice
The so-called “satellite tv to pc” niche is dead - stay away from it.
Why?
Satellite tv to pc is a strange niche. It’s a piece of software sold through Clickbank, PayDotCom, to name a few. Install the software on your PC, and within a few minutes you’ll be viewing TV on your computer.
Well, not exactly. It’s […]
Wildfire News Events Create Instant Domains
Advice
Grab the domain while the news event is hot - then do something with it.
Why?
In the wake of the Elliot Spitzer prostitution scandal, it’s interesting to see how online marketers react. Whenever a significant news event happens, domainers or just plain ordinary marketers snatch up domains within seconds of the event being announced.
But what do they […]
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