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Crappy AdWords Campaign from Corporate Meatheads

Posted by Admin | March 4, 2008 .

Advice

Watch your outsourced PPC campaigns like a hawk!  Especially corporations.

Why?

 It never ceases to amaze me how pay per click ad campaigns from giant multinational corporations can be so bad.

Why is this?  I think that PPC is their lowest priority, frankly.  At the top of the list are TV, radio, and print campaigns — and then they give the PPC side to the college intern.  Or they outsource to a fancy PPC management that could care less. 

Look bravely at this Google AdWords campaign from Kodak, which should know better.  Wouldn’t they have enough money to run a PPC campaign correctly?  I believe that “too much money” is the problem.  From ad copy to landing page to conversion mechanism - it’s all wrong. 

I’m looking for a physical object, a piece of equipment called a Slide to Digital Picture Converter.  But Kodak’s ad advertises conversion services.  And line #3 tells users to “Call Us.”  Call?  Why?  I’m online, I want text-based online answers.

So here’s what to do:  Align keywords with product.  Redesign the landing page so that it mates with the user’s query.  Give landing page more punch–more graphic variation with headers, etc.   It’s not rocket science.  It’s just AdWords 101,.

Posted under Ad Copy, Corporate Meatheads, Google AdWords, Landing Pages | Like this article? Subscribe to our RSS feed

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2 Comments so far
  1. Numbskull PPC Company Draining Client’s Money April 15, 2008 9:17 am

    […] this one really twists my niblets.  Imagine idiot PPC companies draining the coffers of big-ass companies like Kodak - sure, that’s bad enough.  Now imagine a PPC management company blowing the money of a […]

  2. Improved Search Engine Placement May 14, 2008 5:09 am

    Improved Search Engine Placement…

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