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Worst PPC in Universe Called to Judgement

Posted by Admin | March 6, 2008 .

Advice

 Use third tier and lower PPCs only to expand your PPC reach - not as an alternative to reputable PPCs.  Or better - don’t use them.

Why?

You can waste money either of two ways.  Drop your cash in a big pile, douse it with lighter fluid, and drop a lighted match on it.  Or you can use MIVA.

MIVA is a zero tier PPC, attracting a lot of advertisers with the promise of one-cent clicks.  True, you can get one or two cent clicks from MIVA.  But there’s some bad mojo going on at MIVA.

Anecdote:  One time, I loaded up a MIVA account with $XX and ran PPC ads to a landing page.  Now, I knew the landing page had some power to pull in a certain CTR from AdWords and Yahoo!  But hey - how about those one cent clicks from MIVA?

“If I can keep that insane CTR,” I thought, “but lower my CPC - let’s go!”

It took about one week for me to burn through my whole “bank” with only one (count it, yes) one click.  In AdWords, I could expect something like 100 clicks.

Now MIVA is the target of a class action lawsuit by some advertisers who spent in excess of seven figures, lost seven figures, and decided not to take it laying down.  Easily fill out your MIVA claim form - online, thank goodness.

Some online marketers, frustrated with the dog-and-pony show known as Google AdWords, defect to the no-name PPCs.  First, master the first tiers, then work down to lower tiers only when you need to increase traffic. 

And even then…well, good luck and may God be with you.

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