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John Chow’s Chow - Bloggers Who Stray
Advice
Newbie bloggers should hit the target topic 100% of the time.
Why?
It’s a strange phenonemon I call “John Chow’s Chow,” referring to bloggers who occasionally stray from the topic at hand.
You frequent a blog because it offers advice on site design, let’s say, but every so often it discusses dogs, weather, food, or gardening. John Chow’s favorite topic of “straying” is food - for instance, the BBQ at Affiliate Summit - complete with highly-lit, glistening photos worthy of a pornographic shoot.
Oh hell, readers - let’s not get our panties in a wad. It should be obvious I mention John only because his name makes a great pun. Everyone does it. Shoemoney has so many outside interests, I don’t even know where to start (UFC is one of his favorites).
But here is the fact you cannot refute. I, and others, find ourselves poring over these “stray” topics with superstition. As if these outside topics had an almost mystical quality. As if…the kind of food John Chow eats somehow contributes to his success.
Laugh you might - but just check the Comments section for successful bloggers who stray. I guarantee that within a couple of days you’ll find over 50 comments and climbing.
So noobs…
We don’t want to hear about your dog or your restored Econoline van. Miss the mark once and we forgive you. Miss the mark twice and we De-Favorite you.
As for the Big Dog bloggers, well it’s a little thing called droit de seigneur. They have won that right, and we will gaze upon them in admiration.
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