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Google’s Squeeze Pages and Nepotism

Posted by Admin | March 9, 2008 .

 Advice

Hey Google:  send ads to relevent landing pages.  Try your Optimize Ads on Your Blog page.  That’s got to be better.  And Google, if you need help - I suggest you read something called the AdWords Help Center.

Why?

Google AdWords hates ads that lead to squeeze pages, right?  Well, search for “make money blogging.”

 

Top position numero uno, is this:

So there you have it - pure nepotism.  Big Uncle AdWords promoting its affiliated division, AdSense, to the top spot.  But we all understand this; we have seen this before a million times.  This is no surprise.

But what really gets me is that it leads to a total crap landing page.  The landing page is this:

It’s the Google AdSense Join Here page, which is nothing more than a badly designed pre-2007 era affiliate landing page. 

In May 2007, thousands of AdWords advertisers got slapped, and one reason given by the customer service reps was the feverish  Click Here / Buy Here exhortations to visitors.

And the funny thing is that it doesn’t even automatically kick through to my AdSense account page - which always happens when I come across the page in other situations.

Posted under Ad Copy, Google AdWords, Landing Pages | Like this article? Subscribe to our RSS feed

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