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Google’s Wet Dream - PPC Poetry

Posted by Admin | March 10, 2008 .

Online Marketing Hell - Realworld Advice for Online MarketersAdvice

For PPC, give us an answer to our question on the landing page - within 5 seconds of the click.

Why?

Google content ads appear alongside your Gmail when you have an open message.  God only knows what email I had open that displayed this ad for Flowers of Bad.

Hmm.  ”False Translation.”  Sounds interesting.  On the Flowers of Bad landing page, I find a clean landing page, tons of white space.  Looks promising.

Problem is that I cannot pick up on the answer fast.  The description of “false translation” is far too long - 83 words.  And worst of all - it breaks the writer’s primary rule:  show, don’t tell.  I need the answer fast.  PPC is a quick process of Question–> Click–> Answer.

Far be it for me to criticize a poet who advertises on Google.  I even diligently typed out his URL rather than waste-clicking it.  And this is AdWords’ wet dream, of course, right?  They envision a world of mountain bike shops, poets, artists, coffee roasters, non-profits, and other non-affiliate-types advertising on AdWords.  Fine.  But just a couple tweaks should bring this landing page up to snuff.

Posted under Google AdWords, Landing Pages | Like this article? Subscribe to our RSS feed

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