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Nonsense AdWords Copy - Corporate Meatheaddery at its Finest

Posted by Admin | March 11, 2008 .

Online Marketing Hell - Real-World Advice for Online MarketersAdvice

Don’t type in PPC placeholder text and never get back to the ad.  And watch your PPC management company!

Why?

On one of my sites, this Google AdWords Content ad showed up one day.  What on earth is going on here? 

I surmise Business Week’s PPC person or company typed in a bunch of nonsense “lorem ipsum” text by randomly hitting keys on the keyboard.  Placeholders to save an ad?  Either that or they run some kind of script that went haywire?

I suspect it was a manual error.  The semi-colon and the “p” are close together on the keyboard, leading me to believe it’s random.

Not certain if the ad would really lead to BusinessWeek, I commited the ultimate AdSense Sin and clicked on my own ad.  Sure enough, it did lead to BusinessWeek, and didn’t appear to go through any affiliate channels.

Posted under Ad Copy, Corporate Meatheads, Google AdWords | Like this article? Subscribe to our RSS feed

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