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Wildfire News Events Create Instant Domains

Posted by Admin | March 13, 2008 .

Online Marketing Hell - Real-World Advice for Online Marketers

Advice

Grab the domain while the news event is hot - then do something with it.

Why?

In the wake of the Elliot Spitzer prostitution scandal, it’s interesting to see how online marketers react.  Whenever a significant news event happens, domainers or just plain ordinary marketers snatch up domains within seconds of the event being announced.
Elliot Spitzer Debacle - Strike While the Domain is Hot - Online Marketing HellBut what do they do with the domains?  That’s the real question.

Just look at how volatile these events are.  Google Trends shows a rapid spike in searches for “client 9″ and then it drops away, only to rise again.

The losers are http://www.clientnine.com/, which is still parked and rotting away - a full 24 hours + after the event.  Someone already snatched http://client9.com/ and stuck comments and Google AdSense on it.

 Come to think of it - maybe the crummy parked domain is better.  Higher CTR when visitors see it has nothing to do with the news event.

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