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SEO Totally Ignored by Top Domain - Why?

Posted by Admin | March 17, 2008 .

Online Marketing Hell - Real-World Advice for Online MarketersThe Advice

Remember basic SEO - title tags, descriptive URLs, and content.

Why?

It is  surprising to find an awesomely cool domain like Knife.com (#1) with less-than-awesome SEO/SEM practices.  Located in Woodinville, WA, just down the road “a piece” from me, Knife.com is plagued with problems that are so easily fixable.

No Titles

The most shocking thing:  click on any product, whether it’s a Gerber PR 3.0 or a Kershaw something-or-other, and look at the title tag (#2).  Nothing, nada.  Cycle through every page in the site, and the title tag remains the same. 

Need Better URLs

But also look at the URLs.  He’s wasting great opportunities to have descriptive  URLS.  Instead of “knife.com/gerberpr3,” it’s a purely anonymous name, “product_p/301.htm.” (#2).  And one that wouldn’t help him if he were to do pay per click advertising, where you want descriptive file names.

Product Descriptions Are Not Content

Finally - click on a product description (#3).  You expect to arrive at a page all about Gerber PR 3.0.  Yeah, it’s a page devoted to this knife - but the short descriptions are just repeated - no content (#4).  Chance lost to lay down a nice thick slab on content about this Gerber knife…and attract the search engines and readers.

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