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AdWords Keyword Bracket Insanity for Google Payload Affiliate

Posted by Admin | March 18, 2008 .

Online Marketing Hell - Real-World Advice for Online MarketersThe Advice

In AdWords, square brackets [ …] mean exact match and do not go in the title.

Why?

More AdWords Lunacy from another Google Payload affiliate

Google Payload is a piece of sh*t 97 page e-book that purportedly tells you how to conduct traffic arbitrage on third-tier PPCs.  But that’s for another day.

Keyword Brackets (#1)

What’s this all about?  Whenever I see this I can only surmise:  a.)  They thought they were exact-matching (square brackets around a keyword is an exact match); 2.)  They wanted it to stand it more; 3.)  they thought they were doing dynamic keyword insertion.

And why are they using the GooglePayLoad.com domain when they are an affiliate?  Go get your own domain and page.

Corporate Meatheads (#2)

And of course, our poster-child for Corporate AdWords meatheads:  Ebay.  No more said about these idiots.

Posted under Clueless Affiliates, Corporate Meatheads, Google AdWords | Like this article? Subscribe to our RSS feed

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