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SEO Gone Wild - Text in a .Jpeg?

Posted by Admin | March 20, 2008 .

Online Marketing Hell - Real-World Advice for Online MarketersThe Advice

Text should be html; never in an image.

Why?

Reseaching dipsh*t domains this afternoon, I ran into one, Esolutions.com.  Let’s leave the Why would you put content in your image?domain lunacy aside for today.  Instead, look at what I saw. 

The content looked…fuzzy.  I thought, “What’s going on here?  Is my monitor going bad?

No, I hover the text and see…

All Text is in the Image

Yes, they have put all their content into a .jpeg image.  Yes, everything in the orange square (#1) is an image:  700x 546 pixels, to be exact.

Great Hammer of Thor!  What on earth were they thinking?  This is basic SEO. 

Sure, the alt text does mirror the text in the image, so at least the search engines can read something.  But, but, but… 

It looks terrible, it takes longer for pages to load, and it’s less SEO-friendly.  And they’re supposed to be some kind of e-something.  Oh, brother…

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