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Numbskull PPC Company Draining Client’s Money

Posted by Admin | April 15, 2008 .

Oh, this one really twists my niblets.  Imagine idiot PPC companies draining the coffers of big-ass companies like Kodak - sure, that’s bad enough.  Now imagine a PPC management company blowing the money of a small-time Scottsdale Arizona based dentist Artemiz Adkins…and it’s downright sinful.

Names of the guilty shall remain anonymous.  But look - you search for a real competitive niche like “teeth whitening” and up comes this:

Numbskull PPC drains dentist's budget with idiotic PPC practices

With teeth whitening, you can either:  a.)  get some home kit like Crest Whitening Strips; or, b.)  go to your local dentist.  Problem here is that I am located in Seattle, WA…and Dr. Adkins is located 1,500 miles away in Arizona.

Hello, PPC Management Company, it’s called geo-targeting.  You don’t market local services to 257 countries around the world. 

Posted under Google AdWords, PPC Management Hell | Like this article? Subscribe to our RSS feed

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