I simply had to come out and say this.
I do a lot of work for online marketers who put out those “get rich quick” online marketing ebooks and such. And, while it must be said that none of my clients even engage in the practice outlined below (wink, wink), why must all of these programs […]
Oh, this one really twists my niblets. Imagine idiot PPC companies draining the coffers of big-ass companies like Kodak - sure, that’s bad enough. Now imagine a PPC management company blowing the money of a small-time Scottsdale Arizona based dentist Artemiz Adkins…and it’s downright sinful.
Names of the guilty shall remain anonymous. But look - you […]
The Advice
Lay off the Google AdWords fraud, please.
Why?
What an idiot. First, I was mortified at the ad copy here. I won’t even waste the time checking Google AdWords Terms and Conditions, but I’ll wager that “Clickbank Got Me Laid” and “hookers” are not allowable.
But that’s not all — as we advertisers like to say.
I clicked […]
The Advice
Do not patronize or “call out” your visitors like this butthead advertiser did.
Why?
Oh brother. This one scrapes the bottom. Just when I think I’ve seen the worst, it’s gets even worse. That’s why Online Marketing Hell can never go out of business. Too much subject matter out there.
So I was engaged in one of […]
The Advice
Choose your autoresponder e-mails carefully: the patience of readers is extremely limited.
Why?
Even though it’s the policy here at OMH not to attack people but campaigns, it’s a bit hard to show this example without showing who (#1) initiated it. Thus the caveat that the following is a hellacious autoresponder procedure I see perpetuated day in, […]
The Advice
Text should be html; never in an image.
Why?
Reseaching dipsh*t domains this afternoon, I ran into one, Esolutions.com. Let’s leave the domain lunacy aside for today. Instead, look at what I saw.
The content looked…fuzzy. I thought, “What’s going on here? Is my monitor going bad?
No, I hover the text and see…
All Text is in the Image
Yes, they […]
The Advice
Bloggers and site owners with traffic: realize your potential.
Why?
Whenever I see a site owner or blogger who is clueless about the potential of his/her property, I feel like fallling down and weeping. Not for them! For me - I wish I were them. Unlike you or I, people who don’t spend all their waking […]
The Advice
In AdWords, square brackets [ …] mean exact match and do not go in the title.
Why?
Google Payload is a piece of sh*t 97 page e-book that purportedly tells you how to conduct traffic arbitrage on third-tier PPCs. But that’s for another day.
Keyword Brackets (#1)
What’s this all about? Whenever I see this I can only […]
The Advice
Remember basic SEO - title tags, descriptive URLs, and content.
Why?
It is surprising to find an awesomely cool domain like Knife.com (#1) with less-than-awesome SEO/SEM practices. Located in Woodinville, WA, just down the road “a piece” from me, Knife.com is plagued with problems that are so easily fixable.
No Titles
The most shocking thing: click on any […]
The Advice
Do your homework before slamming someone.
Why?
Previously, I posted that a braindead affiliate promoting Build a Niche Store has mistakenly sent traffic to a dead domain of her or hers.
Turns out I should have done my homework a little better…
If I have investigated just a bit further, I would have found that Build a Niche […]
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