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Rich Jerk is an AdWords Jerk

Posted by Admin | April 4, 2008 .

The Advice
Lay off the Google AdWords fraud, please.
Why?
What an idiot.  First, I was mortified at the ad copy here.  I won’t even waste the time checking Google AdWords Terms and Conditions, but I’ll wager that “Clickbank Got Me Laid” and “hookers” are not allowable. 

But that’s not all — as we advertisers like to say.
I clicked […]

1 Comment

Nonsense AdWords Copy - Corporate Meatheaddery at its Finest

Posted by Admin | March 11, 2008 .

Advice
Don’t type in PPC placeholder text and never get back to the ad.  And watch your PPC management company!
Why?

On one of my sites, this Google AdWords Content ad showed up one day.  What on earth is going on here? 
I surmise Business Week’s PPC person or company typed in a bunch of nonsense “lorem ipsum” text […]

Comment

Google’s Squeeze Pages and Nepotism

Posted by Admin | March 9, 2008 .

 Advice
Hey Google:  send ads to relevent landing pages.  Try your Optimize Ads on Your Blog page.  That’s got to be better.  And Google, if you need help - I suggest you read something called the AdWords Help Center.
Why?
Google AdWords hates ads that lead to squeeze pages, right?  Well, search for “make money blogging.”
 
Top position numero uno, […]

Comment

Crappy AdWords Campaign from Corporate Meatheads

Posted by Admin | March 4, 2008 .

Advice
Watch your outsourced PPC campaigns like a hawk!  Especially corporations.
Why?
 It never ceases to amaze me how pay per click ad campaigns from giant multinational corporations can be so bad.

Why is this?  I think that PPC is their lowest priority, frankly.  At the top of the list are TV, radio, and print campaigns — and then […]

2 Comments

Clueless! Build a Niche Link

Posted by Admin | March 1, 2008 .

Advice
Make your online marketing campaign your own - don’t give it up some someone else.
Why?
Close your eyes.  This one is ugly.  Millions of Xbox 360s have a manufacturing defect.  3 red lights mean - Game Over - no more Call of Duty 3 for you.
Online marketers have taken it upon themselves to put together ebooks and video tutorials telling […]

1 Comment