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AdWords Keyword Bracket Insanity for Google Payload Affiliate

Posted by Admin | March 18, 2008 .

The Advice
In AdWords, square brackets [ …] mean exact match and do not go in the title.
Why?

Google Payload is a piece of sh*t 97 page e-book that purportedly tells you how to conduct traffic arbitrage on third-tier PPCs.  But that’s for another day.
Keyword Brackets (#1)
What’s this all about?  Whenever I see this I can only […]

Comment

Nonsense AdWords Copy - Corporate Meatheaddery at its Finest

Posted by Admin | March 11, 2008 .

Advice
Don’t type in PPC placeholder text and never get back to the ad.  And watch your PPC management company!
Why?

On one of my sites, this Google AdWords Content ad showed up one day.  What on earth is going on here? 
I surmise Business Week’s PPC person or company typed in a bunch of nonsense “lorem ipsum” text […]

Comment

Crappy AdWords Campaign from Corporate Meatheads

Posted by Admin | March 4, 2008 .

Advice
Watch your outsourced PPC campaigns like a hawk!  Especially corporations.
Why?
 It never ceases to amaze me how pay per click ad campaigns from giant multinational corporations can be so bad.

Why is this?  I think that PPC is their lowest priority, frankly.  At the top of the list are TV, radio, and print campaigns — and then […]

2 Comments