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Butthead Advertiser “Calls Out” Potential Customers? I Think Not.

Posted by Admin | March 28, 2008 .

The Advice
Do not patronize or “call out” your visitors like this butthead advertiser did.
Why?
Oh brother.  This one scrapes the bottom.  Just when I think I’ve seen the worst, it’s gets even worse.  That’s why Online Marketing Hell can never go out of business.  Too much subject matter out there.
So I was engaged in one of […]

Comment

Google’s Wet Dream - PPC Poetry

Posted by Admin | March 10, 2008 .

Advice
For PPC, give us an answer to our question on the landing page - within 5 seconds of the click.
Why?
Google content ads appear alongside your Gmail when you have an open message.  God only knows what email I had open that displayed this ad for Flowers of Bad.

Hmm.  ”False Translation.”  Sounds interesting.  On the Flowers of Bad landing […]

Comment

Google’s Squeeze Pages and Nepotism

Posted by Admin | March 9, 2008 .

 Advice
Hey Google:  send ads to relevent landing pages.  Try your Optimize Ads on Your Blog page.  That’s got to be better.  And Google, if you need help - I suggest you read something called the AdWords Help Center.
Why?
Google AdWords hates ads that lead to squeeze pages, right?  Well, search for “make money blogging.”
 
Top position numero uno, […]

Comment

AdSense Arbitrage: In Praise of Former Arbitrageurs

Posted by Admin | March 7, 2008 .

Advice
WiseGeek make even greater efforts at transforming into a real website.
Why?
It wasn’t the other day when until I wanted to know the temperature of space that I ran across our old arbitrage buddies, WiseGeek.  “Back in the day” of fast and frenzied AdSense arbitrage, WiseGeek reigned as the best of the arbitrageurs pushing traffic from […]

Comment

Crappy AdWords Campaign from Corporate Meatheads

Posted by Admin | March 4, 2008 .

Advice
Watch your outsourced PPC campaigns like a hawk!  Especially corporations.
Why?
 It never ceases to amaze me how pay per click ad campaigns from giant multinational corporations can be so bad.

Why is this?  I think that PPC is their lowest priority, frankly.  At the top of the list are TV, radio, and print campaigns — and then […]

2 Comments

Clueless! Build a Niche Link

Posted by Admin | March 1, 2008 .

Advice
Make your online marketing campaign your own - don’t give it up some someone else.
Why?
Close your eyes.  This one is ugly.  Millions of Xbox 360s have a manufacturing defect.  3 red lights mean - Game Over - no more Call of Duty 3 for you.
Online marketers have taken it upon themselves to put together ebooks and video tutorials telling […]

1 Comment