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Numbskull PPC Company Draining Client’s Money

Posted by Admin | April 15, 2008 .

Oh, this one really twists my niblets.  Imagine idiot PPC companies draining the coffers of big-ass companies like Kodak - sure, that’s bad enough.  Now imagine a PPC management company blowing the money of a small-time Scottsdale Arizona based dentist Artemiz Adkins…and it’s downright sinful.
Names of the guilty shall remain anonymous.  But look - you […]

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Rich Jerk is an AdWords Jerk

Posted by Admin | April 4, 2008 .

The Advice
Lay off the Google AdWords fraud, please.
Why?
What an idiot.  First, I was mortified at the ad copy here.  I won’t even waste the time checking Google AdWords Terms and Conditions, but I’ll wager that “Clickbank Got Me Laid” and “hookers” are not allowable. 

But that’s not all — as we advertisers like to say.
I clicked […]

1 Comment

AdWords Keyword Bracket Insanity for Google Payload Affiliate

Posted by Admin | March 18, 2008 .

The Advice
In AdWords, square brackets [ …] mean exact match and do not go in the title.
Why?

Google Payload is a piece of sh*t 97 page e-book that purportedly tells you how to conduct traffic arbitrage on third-tier PPCs.  But that’s for another day.
Keyword Brackets (#1)
What’s this all about?  Whenever I see this I can only […]

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Nonsense AdWords Copy - Corporate Meatheaddery at its Finest

Posted by Admin | March 11, 2008 .

Advice
Don’t type in PPC placeholder text and never get back to the ad.  And watch your PPC management company!
Why?

On one of my sites, this Google AdWords Content ad showed up one day.  What on earth is going on here? 
I surmise Business Week’s PPC person or company typed in a bunch of nonsense “lorem ipsum” text […]

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Google’s Wet Dream - PPC Poetry

Posted by Admin | March 10, 2008 .

Advice
For PPC, give us an answer to our question on the landing page - within 5 seconds of the click.
Why?
Google content ads appear alongside your Gmail when you have an open message.  God only knows what email I had open that displayed this ad for Flowers of Bad.

Hmm.  ”False Translation.”  Sounds interesting.  On the Flowers of Bad landing […]

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Google’s Squeeze Pages and Nepotism

Posted by Admin | March 9, 2008 .

 Advice
Hey Google:  send ads to relevent landing pages.  Try your Optimize Ads on Your Blog page.  That’s got to be better.  And Google, if you need help - I suggest you read something called the AdWords Help Center.
Why?
Google AdWords hates ads that lead to squeeze pages, right?  Well, search for “make money blogging.”
 
Top position numero uno, […]

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Crappy AdWords Campaign from Corporate Meatheads

Posted by Admin | March 4, 2008 .

Advice
Watch your outsourced PPC campaigns like a hawk!  Especially corporations.
Why?
 It never ceases to amaze me how pay per click ad campaigns from giant multinational corporations can be so bad.

Why is this?  I think that PPC is their lowest priority, frankly.  At the top of the list are TV, radio, and print campaigns — and then […]

2 Comments

Clueless! Build a Niche Link

Posted by Admin | March 1, 2008 .

Advice
Make your online marketing campaign your own - don’t give it up some someone else.
Why?
Close your eyes.  This one is ugly.  Millions of Xbox 360s have a manufacturing defect.  3 red lights mean - Game Over - no more Call of Duty 3 for you.
Online marketers have taken it upon themselves to put together ebooks and video tutorials telling […]

1 Comment